Characters from the Wild Rift game on a red background, and the Coco-Cola and Wild Rift logos in white on top.

Coca-Cola x Wild Rift

Marketing materials for IRL events in Brazil + South Korea, and online, engaging Wild Rift players worldwide.

Type

Marketing campaign + influencer integration

role

Design + motion
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Havas Play Team — Paddy Tierney, Baily Gorey Sauer, Angelique Hernandez, Amanda Dyke, Vanessa Chibba

Campaign

To integrate Coca-Cola into Riot Games’ marketing campaign for the 3rd anniversary of League of Legends: Wild Rift, engaging players during truly uplifting gaming moments worldwide. I got to design + provide creative input for various campaign materials, including a collectible cup for fans for the Coca-Cola booth at the LoL Worlds 2023 Fan Fest in South Korea (20K+ cups given) + at the Jogando Junto event in Brazil (1K+ cups given).

deliverables

Collectible drink cup design, animated Twitch broadcast banner, sample graphics for social media, and deck design.

Collectible drink cup design — final flat lay + initial 3 layout options.

Designed cup flatlay with characters from the Wild Rift game on a red background, with 'Play as One' text in Korean in white.
Designed cup flatlay with characters from the Wild Rift game on a red background, with 'Play as One' text in white.
Designed cup flatlay with characters from the Wild Rift game on a red background, with 'Play as One' text in white.

Influencers and fans with the cup at the Coca-Cola booth at LoL Worlds 2023 Fan Fest in South Korea + at the Jogando Junto event in Brazil. RikuCasts' experience of the booth in South Korea linked here.

A group of people playing Wild Rift on phones at the Coca-Cola event in Korea.
Coca-Cola and Wild Rift branded cups at the Coca-Cola event in Korea.
Coca-Cola and Wild Rift branded cup at the Coca-Cola event in Korea.
Coca-Cola and Wild Rift branded cup at the Coca-Cola event in Korea.
People cosplaying as Wild Rift characters at the Jogando Junto event in Brazil.

Twitch broadcast banner + how it was used to stream gameplay — with over 310K livestream and content viewers.

Wild Rift gameplay with designed Twitch banner, and 'Play as One' text in white.
Wild Rift gameplay with designed Twitch banner, and 'Jogando Junto' text in white.

‘Play As One’ social shareable graphics — Instagram square and vertical formats.

Back to top, violet circle with an upward pointing white arrow.
© 2024 Ketaki Kulkarni, designed with Webflow :)